Thursday, August 2, 2012
Not For Sale is joining forces with Mxit, Africa’s largest social networking service, to combat human trafficking in South Africa.
With over 40 million users in South Africa alone, Mxit is Africa’s largest social media platform in Africa--larger than Facebook or Twitter. Not For Sale and MixIt have developed an educational platform on human trafficking that will be utilized as a survey for mobile phones.
Using the format of 11 ‘yes’ or ‘no’ questions on human trafficking, users of Mxit are
encouraged and incentivized through gamification (offering airtime, credits etc.) to take
the survey produced by Not For Sale. At the end of the survey, if users feel or know
someone affected by trafficking, a toll-free number is provided for them to report
Since 2010, Not For Sale South Africa has assisted law enforcement in over 70 cases of
human trafficking. The most prevalent forms of human trafficking seen in South Africa
are sexual exploitation, domestic servitude, forced marriage, and agricultural labor.
Though, sexual exploitation makes up 75% of those having survived trafficking.
Internally, most victims come from poor regions or rural areas and informal settlements.
They are lured by hopes of a possible job in the city. Recruiters are often individuals
known intimately by the victim. Internationally, women and girls living in poor regions
of countries like China, Russia, Thailand, and Bulgaria are trafficked to South Africa for
sex. Of the cases Not For Sale South Africa has assisted with since 2010, 60% have been
With access to Mxit’s user base of close to 40 million mobile customers, we expect up to
150,000 people to answer the survey in the next couple of months. This will allow Not
For Sale to reach a significant number of individuals with up-to-date information and
resources on human trafficking, in areas where such information is usually inaccessible.
This outreach will significantly increase the general understanding of human trafficking
in South Africa, while utilizing data to create economic opportunities that will prevent
human trafficking in South Africa before it begins. This project is piloting in South
Africa; however, Not For Sale and Mxit have plans to extend the platform to a number of
other African countries.
Not For Sale
270 Capistrano Road, Suite 2
Half Moon Bay, Calif.
For More Information Contact:
Jessica Henry 415-794-9049
About Not For Sale
Not For Sale creates tools that engage business, government, and grassroots in order to incubate and grow
social enterprises to benefit enslaved and vulnerable communities. There are over 30 million slaves in the world
today, more than at any other point in history. Human trafficking is the fastest-growing criminal industry
worldwide and generates more than $32 billion per year.